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12 Of The Best Eye Serums to Tighten, Brighten and Firm In 2025

 

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Some may debate the value of an eye cream – after all, what does it do that a face moisturiser doesn’t? But the best eye serum is a different matter. Unlike a traditional eye cream, which is largely meant to provide moisture, “eye serum serves more as a treatment step – like a booster – for concerns like fine lines, puffiness, or dark circles,” says Mamina Turegano, MD, a triple-board-certified dermatologist.

Vogue’s pick of the best eye serums:

And many would benefit from incorporating an eye serum into their routine, either alone or beneath an eye cream. “If you’re starting to notice fine lines, puffiness, or dark circles – or just want to be proactive about eye ageing – adding a serum can be a game changer,” says Dr. Turegano, who recommends them to her patients over 30, or anyone who’s consistent with their skincare routine and wants to add to it.

Because eye serums are so targeted, the right formula largely depends on what concern you want to address. With that in mind, here’s what experts recommend.


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Meet the experts


Best overall eye serum: Beauty of Joseon Revive Eye Serum


Best eye serum for dryness: The Ordinary Multi-Peptide Eye Serum


Best eye serum for hyperpigmentation: Dermalogica Biolumin-C Eye Serum


Best eye serum for blue light damage: Chanel N°1 De Chanel Revitalizing Eye Serum


Best eye serum for puffiness: Clinique All About Eyes Serum De-Puffing Eye Massage for Dark Circles


A beauty editor applies the Sisley eye cream, smoothing her under eyes with the applicator’s round wand.

Best eye serum for deep lines and wrinkles: Tata Harper Elixir Vitae Eye Serum


Best eye serum for firming: Murad Retinol Youth Renewal Eye Serum


Best eye serum for dark circles: Innisfree Green Tea Caffeine Bright-Eye Serum


Best eye serum applicator: Axis-Y Vegan Collagen Eye Serum


Best pharmacy eye serum: Cetaphil Hydrating Eye Gel-Cream


Best eye serum for crow’s feet: Dr. Dennis Gross Advanced Retinol + Ferulic Eye Serum


Best eye serum for early signs of ageing: Alastin Restorative Eye Treatment


FAQs

What is an eye serum?

An eye serum is a lightweight and highly concentrated skincare product that’s specifically formulated for the delicate skin around the eyes. They “typically contain higher concentrations of active ingredients compared to regular eye creams or face creams,” Dr Amin says. “The skin around the eyes is thinner and more sensitive, so it can absorb and respond better to these potent ingredients.”

Because they’re so lightweight, they absorb quickly and layer seamlessly under other skincare products; for that reason, an eye serum “is great to use in the morning if you have to apply other skin-care products and make-up on top,” Dr Chang says. She recommends seeking out ingredients that target your specific concern; for instance, try peptides or retinoids for fine lines, niacinamide and vitamin C for dark circles, and caffeine for puffiness.

What’s the difference between an eye serum and eye cream?

There’s always a time and a place for eye cream. “Eye creams tend to focus on hydration and barrier support, often containing emollients and occlusives,” Dr Chang says. Meanwhile, eye serums have a lighter texture, sink in more quickly, and may offer a greater variety or higher quantities of active ingredients than their richer counterparts, she says, that may make them better able to target issues like fine lines, dark circles or puffiness.

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